Several months ago, Festival began work on a project with Ottawa area brand WeVibe to create a simple yet punchy bag that could be used as a Free-With-Purchase gift across North America. Last month, that product was launched, and it is a thing of beauty.
We modeled the bag on a standard cosmetics case, but needed to make some adjustments to account for the different kinds of products, that WeVibe customers would use this for. Our solution was to create two separate zipper compartments that would keep items removed from one another; one side would be for your devices, the other for accessories and charging equipment. We also wanted this to show off the products so we opted to use transparent vinyl to create windows for each pocket.
WeVibe is best known for it’s flagship model of the same name, but since the brand launched in the early 2000’s, WeVibe has expanded it’s line to include a number of devices in a number of shapes. Using those device silhouettes and signature neon gradients we created a sublimated print pattern for the outside of the bag and the material handles. The effect is fun and colourful from a far, and just a tad more playful on close inspection. The bag is finished with a sewn-in woven brand label.
WeVibe is from Standard Innovation and part of the WowTech group of companies including Pjur, Womanizer, attivia, & Novoluto.
